Our thoughts on lynes 2.0

Last week, we released Lynes 2.0, and as our CPO, Johan Åberg, said,

It’s time to innovate.

But before diving into that, we took a moment to reflect on our journey. The year is 2019, and we decide to build our platform, a service destined to be the hub for all business communication.

A real coding race

Competing with platforms that have been around for 15-20 years is certainly no easy task, but it wasn’t something that intimidated us either. We saw the opportunity to position ourselves in the market as a challenger ready to transform a slow-moving industry.

Our vision was to offer a hub for all communication, and when the pandemic hit, lynes quickly became our customers’ digital HQ.

All communication flowed through the app; chat channels were organized according to departmental structures, phone conferences turned into video meetings, and calls from answer groups were efficiently distributed to the agents.

Some years down the road

Four years after breaking ground (or the first code line), we’ve not only caught up with the industry but have also overtaken other platforms. It might sound boastful, but remember, similar things have been done before. Recently, we’ve seen how quickly ChatGPT entered and changed several industries.

In this relatively short time, we have gained our customers’ trust with a user-friendly app, integrated major operators like Telia, Tele2, Telenor, and Tre into our platform, and launched our subscriptions to give our customers the unique freedom to keep the solution and the option to switch operators if necessary.

Success Factors? If you ask us, it boils down to modern scalable technology, agile methods, and committed staff.

News in 2.0

Back to the present and lynes 2.0; we’re now introducing features like advanced call analysis, Entra ID sync, wallboard, interactive notifications for when colleagues become available, returning failed connections as VIP calls, and much more.

Speaking of interactive notifications for when colleagues become available, it has already become an internal favorite, because we all have that colleague who’s always on the phone.

Our goal is to simplify end-users’ workflows with smart telephony-related features, thereby creating sustainable and cost-effective working methods.

Innovation and the Future

Fully aware that this sounds just fluffy enough, but what else can you expect from a marketing department?

With 2.0, we continue to work on eliminating manual and time-consuming steps for the end-user by letting the app do ‘the heavy lifting.’ The focus is on continuing to leverage AI technology for analysis, insights, and automation.

We’ve now passed the point of merely developing basic telecom functions – we aim to innovate, to be more than a service, we aspire to be a partner in our users’ success.